Does an Apple in crisis probe the waters?
Apple seems to be increasingly in difficulty and sales figures for 2018 prove it, well below the company's expectations . Price cuts and limited promotions are the answer to a market now dominated by Chinese smartphones, which by now have practically nothing to envy in Cupertino and indeed become bearers of innovation and new trends.
The latest offer concerns iPhone SE, put back on the market in the American store at the price of $ 249 for the 32GB version and $ 299 for the 128GB version . The discounts are respectively 100 and 150 dollars, new and unlocked smartphones. SE was retired last September at the release of the new iPhone X line-up.
Now it seems Apple is willing to empty its stocks, at least in the US. The phones are selling fast and the company has even had to refill the store . Testimony, this, that could lead her to change strategy to address the medium-low range of users. It might be interesting to see the SEs come back here too. Moreover, there are still those who appreciate "human" dimensions and prices.