According to various sales estimates for the fourth quarter of 2018
The fourth quarter of 2018 saw a stagnation in the smartphone market, which, despite placing around 409 million units, grew by just 0.1 percentage points compared to the previous reference. Samsung, Apple and Huawei are still at the top, along with Xiaomi and Oppo.
Among these companies, only Oppo and Huawei recorded an increase in sales. The Korean company Samsung, on the other hand, has consolidated its leadership with 71 million units and 17.3% market share. However, this is a decline, given the loss of 3 million and 0.9% respectively on the previous figure.
The Chinese giant, Huawei for its part, closely seals Samsung and Apple, thanks to the 17 million units more than in the fourth quarter of 2017. The market share is quite 14.8%, compared with an increase of almost 5 percentage points.
Meanwhile, Apple trudges and maintains a second-place dancer. 64 million units placed, with a decrease of around 9 million, never recorded for 2 years now. Not an ideal situation for Cook's company, which even at the level of hardware innovation finds itself chasing its direct competitors.
Analysts predict that the stall will last a little longer, although the MWC 2019 has shown that smartphones can still amaze. An example is Samsung, with its beautiful S10 , or Oppo with futuristic cameras and 5G. We'll see that other innovations will offer us this year in mobile.