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Although it arrived in Italy less than a year and a half ago, the French giant Iliad has already...
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2019-12-04 09:43:21
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Iliad meets Italians, 4.5 million users

The correct pays

Although it arrived in Italy less than a year and a half ago, the French giant Iliad has already carved out a slice of interesting market. The numbers speak for themselves: in the third quarter of 2019 Italians users with SIM Iliad were about 4.5 million. The research institute BVA-DOXA has released data showing the excellent view of the consumer service. The survey involved 1,000 users already gone to Iliad, and another 1,000 in the possession of a cell phone. About 97% of respondents were satisfied with the service, by selecting "somewhat" or "very" to the question "Would you recommend Iliad to friends or relatives?". Using a ten point scale, the level of satisfaction of consumers surveyed was excellent 8.8 / 10.
Among the main positive elements and mentions in particular the transparency and clarity of tenders. In fact, this is precisely one of the pillars of marketing campaigns Iliad. In Italy we have witnessed over the years, a variety of maneuvers by the industry majors, interested in maximizing profits. Iliad has sought to exploit this negative perception to your advantage and, for the moment, it seems that the strategy is working.
The constant improvement of the service offered is doing the rest. In November 2019, Iliad had already more than 1,000 radio stations on the Italian territory. The plan is to add another 700 during the fourth quarter.
The highly competitive prices and excellent word of mouth and help to strengthen the position of the brand in our country. Most of all, it is appreciated the healthy competition that has affected our market by the arrival of the French company. The other companies have in fact rushed to offer more attractive packages, trying to grab customers in particular competition. This has led to neglect of long standing clients, as often it happens in this field. Competition and cost savings can not, however, be good for end users.

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