WebSeo
The Chinese giant Oppo does not want to settle for MediaTek and Snapdragon for its Android...
WebSeo
2020-02-19 10:28:07
WebSeo logo

Blog

Oppo develops processors for smartphones, codenamed Mariana Plan

  • photo

Tactic risky or winning?

The Chinese giant Oppo does not want to settle for MediaTek and Snapdragon for its Android smartphones. Apparently, last February 16 was internally diffuse a communication in which it announces the start of the Mariana Plan. It is precisely a plan for the development of a complete internal ecosystem, which should consist of a line of processors for smartphones and electronic devices of other nature.
Strategies of this kind are widely used for years by the major manufacturers present on the world stage. Recall that the SoC mounted by iPhone are internally developed by Apple, and Samsung produces its Exynos and Huawei Hisilicon its Kirin. In the case of Samsung Exynos processors depend adoptions actually by the market, but it is clear that "doing everything in-house" allows you to save a lot of money and increase their final earnings.
But we must not forget how other manufacturers have tried over the years to develop their own chips and ended up retiring due to wrong strategies and far too expensive.
In the words of the CEO of Oppo, Chen Yongming, the company will invest about US $ 7 billion (50 billion yuan) in research and development over the next three years. Oppo seems so ready to expand its market, relying on a few key figures. Among these is certainly Chan Yen, director of Oppo TMG Technical Committee, which should lead the Prosecutions Division Mariana Plan. Among his previous experience there is the Technical Director position for Qualcomm, the US giant which produces the ubiquitous Snapdragon.
view of the close relationship with OnePlus and Realme, we can expect a collaboration between the three companies. Of course it is also a way to limit its dependence on the United States, along the lines of Huawei. To succeed at all will not be easy, the international situation is not the best.
It 'also true that the US attitude might change here soon, will depend very much on the upcoming elections.

RELATED ARTICLES